Our Digital Marketing Partner – Extra Profit Marketing

Why I decided to rebuild my website

My name is Marcin Siankowski, and I run Yorkshire Lab, a personal training and online coaching business based in the UK. For years, I have been working 1:1 with clients, creating personalised training plans and nutrition programmes to help them achieve real, sustainable results.

As the business grew, it became clear that my old website was no longer good enough. It did not reflect the level of service I provide, it was difficult to update, and it did very little to bring in new enquiries. I needed a modern, fast site where clients could learn about my coaching, buy plans online and contact me easily.

That is when I decided to work with Extra Profit Marketing, a Scotland-based digital marketing agency that specialises in websites, SEO and Google Ads for UK service businesses.

Working with Extra Profit Marketing

Extra Profit Marketing started by analysing my goals, my ideal clients and the type of coaching I wanted to focus on. Together, we planned a new website for Yorkshire Lab that would:

• show my approach to training and nutrition in a clear, professional way,
• make it easy for clients to choose the right plan and pay online,
• perform well on mobile devices, where many people first discover my brand,
• be optimised for Google, so new clients can find me when they search for personal training and online coaching.

The team handled everything: design, copy, technical build and integrations with analytics and payment tools. Throughout the process, communication was straightforward, and I always knew what stage we were at.

Results of our collaboration

The new Yorkshire Lab website is much faster, easier to use and more professional than the previous version. It gives my clients a single place to read about my services, buy training or nutrition plans and stay in touch with me online.

Thanks to ongoing support from Extra Profit Marketing – hosting, security updates, technical maintenance and advice on online marketing – I can focus on what I do best: coaching clients and helping them achieve their health and fitness goals.

If you are looking for a reliable partner to design or rebuild your website and support your digital marketing, I can recommend Extra Profit Marketing. You can also read more about this project in their case study:
website design for a personal trainer in England.